User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold.
So why is UGC so valuable? 75% of consumers rely on social media to help them making buying decisions, so sharing real reviews and real content from your own customers can help you make sales and increase loyalty.
But simply re-posting every Instagram story you’re tagged in isn’t an effective strategy, especially when there are more creative ways to repost UGC on Instagram Stories and stand out!
The benefits of user-generated content
User-generated content offers a number of advantages for companies:
- UGC is authentic and credible
- UGC helps to promote customer loyalty
- UGC produces a broader brand-heavy content range
- UGC helps raise brand awareness
- UGC often improves a company’s public image
- Involving consumers helps them to identify more strongly with the company
- UGC is remarkably cost-effective
With user-generated content, companies and media sources no longer act as the sole content creators, but instead allow users to supply content on almost any topic, and in various formats. User-generated content ranges from Facebook posts and Tweets to lexicon contributions and text, images or video clips on blogging platforms such as Tumblr. Likewise, users can share photos and graphics on the social web using platforms such as Pinterest and Instagram and can also upload self-produced video footage on dedicated video platforms such as YouTube and Vimeo.
Other kinds of user-generated content are created by users on behalf of brands. And here, companies generally prompt their consumers via social media campaigns, which usually include rewards and incentives. Users have the opportunity to become more attached to the brand. Moreover, user reviews and comments also play an important role in search engine optimization and often lead to better SEO rankings.
If you want to know how to improve your strategy to get more UGC, you can read here.